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Hybrid business offerings in small internationalisers: a mixed-method...

Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy informationHannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid...

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Triadic multilevel psychic distance in firm internationalization

Triadic multilevel psychic distance in firm internationalizationAswo SafariInternational Marketing Review, Vol. 41, No. 7, pp.23-58This study focuses on the triadic multilevel psychic distance (MPD)...

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Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in...

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UKDorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao JenInternational Marketing Review, Vol. 41, No....

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How local dealers benefit from their international participation: evidence...

How local dealers benefit from their international participation: evidence from AfricaLian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng ZhouInternational Marketing Review, Vol. ahead-of-print, No....

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International dynamic marketing capabilities: developments and a research agenda

International dynamic marketing capabilities: developments and a research agendaGregor Pfajfar, Maciej Mitręga, Aviv ShohamInternational Marketing Review, Vol. ahead-of-print, No. ahead-of-print,...

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Platform success in the international marketplace: reconfiguring digital...

Platform success in the international marketplace: reconfiguring digital resources for marketing agilityChenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. LiuInternational Marketing...

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Consumer response to the new normal: examining the role of anticipated...

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfactionAmandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra...

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Actors' facial similarity and its impact on US movies' box-office performance...

Actors' facial similarity and its impact on US movies' box-office performance in East and South-East AsiaVerdiana Giannetti, Jieke Chen, Xingjie WeiInternational Marketing Review, Vol. ahead-of-print,...

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Consumer xenocentrism when domestic products are better

Consumer xenocentrism when domestic products are betterAmonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline SchererInternational Marketing Review, Vol. ahead-of-print, No....

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Different countries, different institutions: how do brand-oriented SMEs...

Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?Piyush RanjanInternational Marketing Review, Vol. ahead-of-print, No....

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Signaling theory and its relevance in international marketing: a systematic...

Signaling theory and its relevance in international marketing: a systematic review and future research agendaZubair Ali Shahid, Muhammad Irfan Tariq, Justin Paul, Syed Ali Naqvi, Leonie...

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