Exporters moving toward emerging markets: A resource-based approach
AbstractPurpose - In this study, we aimed to understand whether and how specific capabilities at the firm level can sustain firms during the process of international expansion in emerging markets...
View ArticleProactive Learning Culture: A Dynamic Capability and Key Success Factor for...
AbstractPurpose - Although SMEs account for a significant portion of international trade, little is known about the role of strategic orientation culture in improving their foreign launch success....
View ArticleThe relevance of retailer country-of-origin to consumer store choice:...
AbstractPurpose - This study examines the relevance of retailer country-of-origin (COO) on consumers’ actual choice between foreign and domestic retailers. It explores two basic issues regarding the...
View ArticleNew perspectives on the internationalization of service firms
International Marketing Review, Volume 31, Issue 6, November 2014.
View ArticleAugmenting versus exploiting entry modes in soft services
International Marketing Review, Volume 31, Issue 6, Page 621-636, November 2014. Purpose – The purpose of this paper is to address foreign market entry mode as a way to enhance firm’s knowledge base,...
View ArticleIntangible assets, international experience and the internationalisation...
International Marketing Review, Volume 31, Issue 6, Page 601-620, November 2014. Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm...
View ArticleInternationalisation of service firms through corporate social...
International Marketing Review, Volume 31, Issue 6, Page 576-600, November 2014. Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a...
View ArticleValue creation logics and internationalization of service firms
International Marketing Review, Volume 31, Issue 6, Page 557-575, November 2014. Purpose – While mainstream theories in international business and management are founded either explicitly or implicitly...
View ArticleNew perspectives on the internationalization of service firms
International Marketing Review, Volume 31, Issue 6, November 2014.
View ArticleAugmenting versus exploiting entry modes in soft services
International Marketing Review, Volume 31, Issue 6, Page 621-636, November 2014. Purpose – The purpose of this paper is to address foreign market entry mode as a way to enhance firm’s knowledge base,...
View ArticleIntangible assets, international experience and the internationalisation...
International Marketing Review, Volume 31, Issue 6, Page 601-620, November 2014. Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm...
View ArticleInternationalisation of service firms through corporate social...
International Marketing Review, Volume 31, Issue 6, Page 576-600, November 2014. Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a...
View ArticleValue creation logics and internationalization of service firms
International Marketing Review, Volume 31, Issue 6, Page 557-575, November 2014. Purpose – While mainstream theories in international business and management are founded either explicitly or implicitly...
View ArticleNew perspectives on the internationalization of service firms
International Marketing Review, Volume 31, Issue 6, November 2014.
View ArticleAugmenting versus exploiting entry modes in soft services
International Marketing Review, Volume 31, Issue 6, Page 621-636, November 2014. Purpose – The purpose of this paper is to address foreign market entry mode as a way to enhance firm’s knowledge base,...
View ArticleIntangible assets, international experience and the internationalisation...
International Marketing Review, Volume 31, Issue 6, Page 601-620, November 2014. Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm...
View ArticleInternationalisation of service firms through corporate social...
International Marketing Review, Volume 31, Issue 6, Page 576-600, November 2014. Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a...
View ArticleValue creation logics and internationalization of service firms
International Marketing Review, Volume 31, Issue 6, Page 557-575, November 2014. Purpose – While mainstream theories in international business and management are founded either explicitly or implicitly...
View ArticleLeveraging marketing capabilities into competitive advantage and export...
International Marketing Review, Volume 32, Issue 1, Page 78-102, February 2015. Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this...
View ArticleChallenges in conducting and publishing research on the Middle East and...
International Marketing Review, Volume 32, Issue 1, Page 52-77, February 2015. Purpose – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East...
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